Launch & Distribution — The Engineer-Founder's Weak Point, Honestly Named

Confront distribution — the place engineer-founders systematically fail — directly. The Bullseye channel framework, founder-led sales, the chasm applied to channel selection, and a real public launch of a real product, followed by four weeks of disciplined channel work. By the end, you have launched, run three channels, and documented what their behavior (not your assumptions) revealed about your customer. The Bullseye framework is the architecture decision matrix: you don't pick a background-job library by intuition; you list candidates, score against constraints, pick the bullseye. Founding sales is the on-call rotation: someone has to do it, the work is unglamorous, the work compounds, and engineers who accept on-call as part of seniority can accept founder sales on the same grounds. The launch retro is the post-incident review — what happened, what we expected, what surprised us — and engineers who write good incident reviews already know how to write good launch retros. The distribution cadence is continuous deployment: small frequent activities beat infrequent large campaigns for the same reason small deploys beat big-bang releases. And the outbound pipeline is queue management — priority levels, follow-up windows, conversion metrics — Sidekiq discipline applied to people.